Trending Markets
By: Megan Gebke
My thesis will include a marketing plan for my site. It will include all the new features I am going to propose and how it will better the neighborhood. By marketing the site, it will attract people to a neighborhood they thought was vacant and dangerous. This week in my marketing class we went over innovations of a product and if people will flock to it or avoid the trend.
The trend list topic I chose was the Localizasian. For one, the name is clever and explains exactly what they want to do, which is make products in Asia, for Asia. Brands across Asia are producing more best-in-class products and services. They try to produce products that will tailor to specific needs made by regional brands that really understand their lifestyle. When a product is made by the people who have the same customs and culture as you, you feel more connected to the product because the supplier knows exactly where you are coming from. You feel more comfortable buying something that was made locally rather than from thousands of miles away with nothing in common with the people producing the product. The webpage stated, “All this attention and subsequent choice means Asian consumers can, are, and will continue to become more demanding: seeking out best-in-class products and services that cater explicitly to their needs, wants and desires.” They are listening to the consumer’s wants and needs and then making products that caters to those wants and needs. “Whether as a result of shared values, operational experience in fast-growth economies, or a natural affinity for local nuances, Asian brands and businesses simply ‘get’ Asian consumers- their mindset, wants and needs – in ways that outside brands sometimes still struggle to.” By having the same customs, they can be sensitive to certain beliefs they know are important to the Asian people. One example of this includes the adaptation of the beer called Tsingtao. Tsingtao changed their beer bottle for Chengdu consumers. The new bottle is larger, holding two or three pints, which allows for the beer to be poured into small cups and shared over Sichuan food. This ritual mimics the traditional way that baijiu is communally drunk. Asians have certain customs and beliefs that no one in America could fully understand and vice versa. When you keep a brand local and suit it to those needs, you have a better understanding of what the consumer really wants, which in retrospect will help sell more products.
I think that customers will flock to this new trend. Everyone is proud of where they come from and buying products that are made near you, by hardworking people just like you, gives a customer a greater sense of patriotism. Localizasian allows for suppliers to develop products that are accustomed to Asian people’s wants and needs. They do not have to do diligent outside research to understand the cultures and beliefs; they just know them because they live them every day. I think this will be a trend for Asia; I do not, however, think that Localizasian will travel further from Asia, even if it was meant to at all. I do think that other countries or regions should pick up on what Asia is doing and develop something similar to it. Coming from an architectural background, it is also sustainable to develop products locally and allows a chance for the economy to make a comeback by giving more opportunities.
The trend list topic I chose was the Localizasian. For one, the name is clever and explains exactly what they want to do, which is make products in Asia, for Asia. Brands across Asia are producing more best-in-class products and services. They try to produce products that will tailor to specific needs made by regional brands that really understand their lifestyle. When a product is made by the people who have the same customs and culture as you, you feel more connected to the product because the supplier knows exactly where you are coming from. You feel more comfortable buying something that was made locally rather than from thousands of miles away with nothing in common with the people producing the product. The webpage stated, “All this attention and subsequent choice means Asian consumers can, are, and will continue to become more demanding: seeking out best-in-class products and services that cater explicitly to their needs, wants and desires.” They are listening to the consumer’s wants and needs and then making products that caters to those wants and needs. “Whether as a result of shared values, operational experience in fast-growth economies, or a natural affinity for local nuances, Asian brands and businesses simply ‘get’ Asian consumers- their mindset, wants and needs – in ways that outside brands sometimes still struggle to.” By having the same customs, they can be sensitive to certain beliefs they know are important to the Asian people. One example of this includes the adaptation of the beer called Tsingtao. Tsingtao changed their beer bottle for Chengdu consumers. The new bottle is larger, holding two or three pints, which allows for the beer to be poured into small cups and shared over Sichuan food. This ritual mimics the traditional way that baijiu is communally drunk. Asians have certain customs and beliefs that no one in America could fully understand and vice versa. When you keep a brand local and suit it to those needs, you have a better understanding of what the consumer really wants, which in retrospect will help sell more products.
I think that customers will flock to this new trend. Everyone is proud of where they come from and buying products that are made near you, by hardworking people just like you, gives a customer a greater sense of patriotism. Localizasian allows for suppliers to develop products that are accustomed to Asian people’s wants and needs. They do not have to do diligent outside research to understand the cultures and beliefs; they just know them because they live them every day. I think this will be a trend for Asia; I do not, however, think that Localizasian will travel further from Asia, even if it was meant to at all. I do think that other countries or regions should pick up on what Asia is doing and develop something similar to it. Coming from an architectural background, it is also sustainable to develop products locally and allows a chance for the economy to make a comeback by giving more opportunities.
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