People's Daily building is located in the East Third Ring Road in Beijing, involved international conference center, a library, newspaper building, etc. The first idea of building is circle. Cut by three curve on the outside to fit the site. The height of building is 150 meters. The design got processed in 2009, start to construction in Oct 2009 and finished in May 2014.
The idea is come from Zhou, Qi, and a professor from School of architecture Southeast University. The circle concept is from the traditional Chinese philosophy. Use the computer to support design the curve of exterior façade, and also fit the site well. Three curve joint together at the top to become a Chinese letter “人”, which mean “people” to follow the name of the building- People's Daily. Three curves are all concave surface that use curtain wall. The building is expected to be around five billion Yuan (804 million dollar)
Figure 1: Penis perspective.
Figure 2 & 3 Rendering and model
After the designer show the concept rendering pictures, the building is not like a penis from the perspective. And in the processing phrase of construction, the exterior face of building is color gold, compare with the iPhone 5s gold version show up, people also laughed the color of building. But it is only the color of insulating layer. After the real exterior wall was completed, it is no longer gold.
Fig1: http://a4.att.hudong.com/23/23/01300000569933138163230095078.jpg, http://tupian.baike.com/a4_23_23_01300000569933138163230095078_jpg.html
Fig2: http://a2.att.hudong.com/45/63/01300000350394125238639759086.jpg, http://tupian.baike.com/s/%E4%BA%BA%E6%B0%91%E6%97%A5%E6%8A%A5%E6%96%B0%E5%A4%A7%E6%A5%BC/xgtupian/1/2?target=a2_45_63_01300000350394125238639759086.jpg
Fig3: http://a1.att.hudong.com/44/64/01300000350394125238644234151.jpg, http://tupian.baike.com/s/%E4%BA%BA%E6%B0%91%E6%97%A5%E6%8A%A5%E6%96%B0%E5%A4%A7%E6%A5%BC/xgtupian/1/0?target=a1_44_64_01300000350394125238644234151.jpg